Build a premium mobile detailing business with ADG in Melbourne and Victoria — a national network with local locations, training, equipment and marketing support from launch. Service mix includes full detailing, pre-sale prep, paint correction, cut and polish and Ceramic Graphene Paint Protection. Investment: $24,500, from $17,000 upfront.
Please complete the form below for more info on joining Australia’s Detailing Group
Start with two quick details. It takes under a minute.
A clear, no obligation process so you know exactly what comes next.
Mark checks current territory availability.
Review pricing, finance, training and support.
Ask questions before deciding if it suits you.
Melbourne offers customers with varied vehicles, budgets and needs — from family-car care to pre-sale prep and paint protection. A mobile operator brings the service to the customer, no shop drop-off needed. ADG already has locations in Campbellfield, Thomastown, Officer, Carrum Downs and Geelong, giving new franchisees local visibility from day one.
Premium services are valuable, but recurring and everyday detailing remains an important foundation. Full details, interior care and maintenance bookings can help build repeat customers and create natural opportunities to recommend paint correction or protection only when it is genuinely suitable.
Pre-sale work combines presentation and commercial timing. A well-executed interior and exterior detail can help a vehicle photograph better, present more confidently to prospective buyers and create a cleaner handover. Franchisees can use ADG's established service menu and quoting guidance rather than inventing a package from scratch.
Paint correction is an assessment-led service for paintwork affected by dullness, light scratches, swirls or oxidation. The aim is to improve clarity and finish before protection is applied where appropriate. It requires correct diagnosis, safe technique, suitable products and realistic customer expectations, all of which form part of a professional premium-detailing approach.
Premium coating work can lift the value of a booking while giving customers longer-term paint protection and gloss. ADG's process includes a thorough wash, clay treatment, paint assessment, precision cut and polish where required, Ceramic Graphene Paint Protection application and curing guidance. It can be used on eligible cars and other vehicle types after the operator completes the required training.
ADG already operates local website pages and customer enquiry pathways across Melbourne and Victoria. Head Office marketing can include local SEO, Google activity, paid campaigns, social media, website improvements and enquiry tracking. Customer opportunities are directed according to approved territories and service areas without a separate lead fee.
This gives the operator a stronger starting platform, but it does not remove the need for local execution. Responding quickly, inspecting jobs carefully, quoting clearly, keeping appointments and delivering high-quality work are what turn marketing activity into booked jobs, reviews and referrals.
You come first - our priority is your success!
Operate under a national mobile detailing brand with more than 20 franchisees, over 10 years of experience and more than 1,000 Google reviews across the network.
Training and systems support a broader offer that can include full detailing, pre-sale work, cut and polish, paint correction basics, ceramic protection, caravans, motorhomes and boats.
The franchise includes initial professional equipment, startup products, approved branding, service structures and business systems, so you are not assembling the model through trial and error.
Receive one-to-one support across detailing technique, paint preparation, coatings, bookings, quoting, sales, customer communication and day-to-day operations.
ADG supports local visibility through website content, location pages, Google activity, social media and digital advertising, with customer enquiries provided without separate lead fees. .
Support continues through the life of the franchise and can include technical guidance, pricing assistance, operational advice, customer support and further training where required. .
Total franchise investment: $24,500, from $17,000 upfront for eligible buyers. Ongoing fee: flat $190/week, GST included. Normal business costs also apply (vehicle, insurance, fuel, product replenishment). Full details in the info pack.
Launch with the confidence of guaranteed income support while you build your customer base. As your business grows, so does your earning potential, with some franchise partners generating more than $3,000 in a single week operating independently. Best of all, there are no lead fees — every lead and every opportunity is yours to convert. Read on below to work through our franchise checklist and see if it’s the right fit for you.
Earnings vary by territory, availability, conversion, service quality, pricing, expenses and the mix of work completed. A franchisee who builds capability across standard detailing and premium services has more ways to generate revenue than an operator who relies on a single low-value package.
ADG advertises a conditional $8,000 per calendar month guarantee for eligible new franchisees who meet the operating requirements in the franchise agreement. If approved monthly sales fall below $8,000, an approved shortfall may be claimable after review. This is not a wage, salary or guarantee of profit, and full terms must be reviewed before purchase.
ADG promotes Melbourne as a franchise opportunity and already has a customer-facing footprint in Campbellfield, Thomastown, Officer, Carrum Downs and Geelong. Available territories and boundaries change over time. Speak with Mark about your preferred part of Melbourne or regional Victoria, local overlap, service radius and launch plan.
The business is designed to operate without a traditional shopfront. A small van is generally ideal, while a suitable medium-sized SUV may work if it can safely hold the required equipment, products and water supply. The vehicle is not included in the franchise purchase.
Franchisees must also maintain public liability insurance and comply with relevant permits, registrations, site rules and safe working requirements. ADG provides setup guidance, but specialist legal, insurance, tax and financial advice should come from qualified advisers.
No prior detailing experience is required. Training can cover full and deluxe details, interiors, paint assessment, cut and polish techniques, paint correction basics, Ceramic Graphene Paint Protection, caravan and boat services, customer communication, quoting, booking management, time management and suitable service upgrades.
Premium detailing is not simply about charging more. It requires careful inspection, correct preparation, safe processes, professional presentation and an honest recommendation that matches the vehicle’s condition and the customer’s goal.
ADG’s marketing system combines national brand activity with local pages and territory-focused campaigns. The objective is to keep the franchise visible when customers are searching for mobile detailing, pre-sale work, ceramic coating and related services. Enquiries generated through ADG channels are supplied without a separate lead fee.
The franchisee converts that opportunity by responding quickly, qualifying the job, setting expectations, quoting accurately and delivering a result that earns repeat work and strong reviews. This shared approach helps build momentum from launch while protecting service quality.
This opportunity may suit someone who wants a hands-on business, enjoys working with customers, takes pride in vehicle presentation and is willing to follow a proven system. You should be prepared to manage travel, appointments, quotes, weather, customer communication and the physical requirements of mobile detailing.
Operating a professional detailing business requires the appropriate licences, permits, and insurance. As part of the Australia’s Detailing Group franchise network, franchise owners are guided through the key legal and regulatory requirements needed to operate responsibly under Australian standards.
You will receive support with:
Understanding required licences, permits, and insurance
Navigating legal and regulatory obligations with confidence
One to one guidance from Mark throughout the setup process
Reducing uncertainty and risk when establishing your franchise
This structured support helps ensure your business is set up correctly from the start, allowing you to focus on operating and growing your detailing business.
First of all I’ve been franchisee with ADG for over a year and it has been the best decision I’ve ever made when Mark says on going support he means it !! Jobs always coming on your way and Mark and Lisa are such a brilliant people to work with if anyone thinking of joining ADG just go for it and you won’t regret it!
Mike - Brisbane QLD Going into any new business can be a very daunting and stressful process but boy was I pleasantly surprised. As a franchisee I couldn't believe the amount of support I received when starting out and the continued support to this day, not only from Mark and Lisa but all the other franchisees within our network. And trust me, the amount of work out there is just mind blowing. We simply love our Australia's Detailing Group business
Trent & Jodie - Logan QLDRequest the franchise information pack to review the $24,500 package, finance pathway, conditional income guarantee, training, equipment, ongoing fees and current Victorian territory availability.
Melbourne is listed by ADG as a franchise opportunity. Territory availability changes, so Mark will confirm whether your preferred area is open and how its boundaries relate to existing Victorian operators.
ADG’s current customer-facing location network includes Campbellfield, Thomastown, Officer, Carrum Downs and Geelong. These locations demonstrate an active state network and are not described here as branches for sale.
Yes, after completing the relevant training and meeting ADG service standards, a franchisee can promote Ceramic Graphene Paint Protection within a broader detailing service mix. Suitability, preparation and curing requirements must be assessed for each job.
Yes. ADG training and service systems include cut and polish, paint correction basics and pre-sale detailing. The operator must quote according to condition, scope, time and the outcome that can reasonably be achieved.
The total investment is $24,500. An approved finance pathway may allow eligible buyers to start from $17,000 upfront. The separate ongoing franchise fee is $190 per week, GST included.
No. ADG provides marketing and customer enquiry pathways, but no system can guarantee that every enquiry becomes a booked job. Franchisees must respond, quote, follow up and deliver strong service.
No. ADG provides practical technical and business training. A willingness to learn, follow the system and deliver consistent service is essential.
It is a conditional monthly sales shortfall guarantee for eligible new franchisees who meet the requirements in the franchise agreement. It is not a salary, wage or guaranteed profit.
Interested in building a premium mobile detailing business in Melbourne? Complete the form to receive the franchise information pack and speak with Mark about training, costs, available territories and the ADG launch process.
Monday - Saturday: 8:00 AM to 5:00 PM
Monday – Saturday
8:00 AM – 5:00 PM
Australia’s Detailing Group @ 2026. All Rights Reserved
Monday – Saturday
8:00 AM – 5:00 PM
Australia’s Detailing Group @ 2026. All Rights Reserved
Cannot recommend this franchise group enough ! I love owning and operating my little business. Im totally in charge of my hours that I work. If I want to take a Monday off I can, or if I want to work 6 days I can. Mark is brilliant ,and the work is rewarding. 😃 from Haidee and Jess.
Haidee - Logan QLD